David Scott is the Vice President of Global Marketing Strategy and Operations for Amazon Web Services (AWS) where he oversees a $2B marketing budget. Mr. Scott brings over 25 years of experience leading marketing initiatives in large and mid-cap companies and is widely considered pioneer and expert on the topics of customer acquisition, digital transformation, and brand marketing.
He has also held executive roles at industry leading public companies (such as Twitter, AT&T, Peoplesoft, Honeywell, and General Electric), as well as multiple VC-Backed Startups. Mr. Scott is a serial entrepreneur who has started and sold three venture backed startups. David brings both an entrepreneurial and growth minded approach to any project he is involved with.
David currently sits on the board of CM Group as an independent board member. He is also on the alumni board of his alma mater and was previously on the board of Goodwill, the Boys and Girls Club of Seattle, and the Data Marketing Association (DMA).
David Scott is passionate about growth, digital and performance-based marketing. He’s the author of two bestsellers on the topic of customer acquisition and lead generation. The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI and The Essentials of Small Business Marketing are both published by HarperCollins. He also teaches digital marketing at San Diego State University and UC Berkeley’s Haas Business School and speaks at conferences around the world. As an expert and in a consulting capacity, he has advised several businesses and worked with multiple boards on their go-to-market strategy.
Mr. Scott has received a number of industry awards including “CMO of the Year” and “Marketer of the Year.” David Scott earned dual bachelor’s degrees in computer science and political philosophy from The College of William and Mary and earned his MBA at the Wharton School at the University of Pennsylvania where he was a Robert Toigo scholar, a Sol C Schneider scholar and graduated with distinction.
In 2007, he was named to the Puget Sound Business Journal’s “40 Under 40″ award. When not at work, he competes in board game tournaments around the world. He is currently ranked 7th in the world in Milton Bradley’s Risk board game.